For Professionals

LinkedIn profile optimisation for professionals

A structured approach to presenting your experience clearly and positioning your profile in line with how the market actually works.

Last updated: November 2, 2026

LinkedIn profile optimisation at Talent & Co. is a focused process designed to improve how your experience is presented and how your profile is perceived. The objective is not simply to update your profile, but to ensure that it reflects your actual value, aligns with your direction, and supports visibility in recruiter searches. LinkedIn optimisation is delivered remotely to professionals across Greece, the UK and internationally, helping them present themselves effectively across Greek- and English-language markets.

LinkedIn optimisation is not simply about adding keywords. We assess how your profile positions you, what a recruiter understands from it, whether your experience supports the roles you want and where greater clarity or credibility is needed.

Your LinkedIn profile and CV should support the same professional story without becoming copies of one another.

Profile Clinic provides focused feedback on your existing CV and LinkedIn profile. LinkedIn Optimisation is the done-for-you profile refinement and restructuring service described below. If you need to clarify your target roles or professional direction first, Career Strategy & Advisory addresses those broader decisions.

Who this is for

This service is suited to professionals who:

Feel their LinkedIn profile does not reflect their level or experience

Are not being approached by recruiters or relevant opportunities

Want to position themselves more clearly for a specific direction

Are active in the market or preparing for a move

Want a stronger and more consistent professional presence

If you recognise yourself in the above, this service is designed for this stage.

The challenge

LinkedIn is often treated as a static profile rather than an active positioning tool.

As a result, profiles are incomplete, inconsistent, or not aligned with how recruiters search and evaluate candidates. Even strong professionals can remain largely invisible.

If this reflects your current situation, this is typically the point where structured support makes the difference.

What we work on

The process is structured and focused on clarity and positioning. This typically includes:

Refining your headline and overall positioning

Restructuring your experience to improve clarity and relevance

Developing a clear and consistent "About" section

Aligning your profile with your target roles

Ensuring visibility through keyword alignment and structure

The outcome

A well-positioned and visible LinkedIn profile that strengthens your credibility and supports relevant opportunities.

How we work

Initial session to understand your background and direction

Profile optimisation and restructuring

One round of revisions based on your feedback

Delivery typically within five business days of the intake conversation

Founder-led by design:

Your consultant: Peggy Theodorou

Your engagement is personally led by Peggy Theodorou, Founder & Principal Consultant of Talent & Co.

Peggy brings 30+ years of overall business experience, including 20+ years across People, HR, recruitment and leadership roles, and has led or supported the hiring of hundreds of technology professionals.

Her career advisory work brings together the perspective of the professional and the perspective of the hiring organisation, helping you understand not only how you want to present yourself, but how recruiters and hiring managers are likely to interpret your profile.

You work directly with Peggy throughout the core advisory process, from the initial discussion through recommendations and feedback.

Learn more about Peggy

Work is structured, time-bound, and focused on practical outcomes.

A note on approach

The focus is on clarity, positioning, and substance.

Not generic summaries. Not keyword stuffing. Not over-optimisation.

Related services

CV writing

Professionally structured CVs that clearly communicate your experience.

Explore

Career strategy & advisory

Clarity and direction for your next career step.

Explore

Interview preparation

Role-specific preparation and recruiter-level feedback; full mock practice through the extended option.

Explore

LinkedIn content & ghostwriting

Consistent content that reflects how you think and work.

Explore

Frequently asked questions:

The service includes refining your headline and overall positioning, restructuring your experience for clarity and relevance, developing a clear About section, aligning the profile with your target roles, improving visibility through keyword alignment, and one round of revisions based on your feedback.

No. They should be consistent but not identical. A CV is a targeted document written for a specific application; LinkedIn is a public profile that must work for many readers, so it is broader, written in the first person and more direct in tone. The positioning, dates and job titles must always match.

Yes. Recruiters search LinkedIn with specific role titles, skills and seniority filters, then decide from your headline and first lines whether to keep reading. The work aligns your profile with those searches and makes your level and focus clear immediately, drawing on direct experience of sourcing candidates this way.

Yes. Keywords are drawn from how the roles you are targeting are actually advertised and searched in your sector, then integrated naturally into your headline, About section and experience entries so the profile stays readable while becoming findable.

Yes. This is a done-for-you service: the profile content is rewritten based on your background and direction, rather than returned as a checklist of improvements to make yourself.

Yes, and it is the most common combination. Doing both together means the positioning, wording and level are consistent across the two places a recruiter will check, and it avoids a strong CV being undermined by an outdated profile.

Smaller first step:

If you prefer to start with a more focused review, standalone sessions are also available.