Employer Branding Strategy & Candidate Experience
How your company is understood as a place to work — and whether that holds up in practice.
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Employer branding is not simply recruitment advertising.
It is the way current employees, candidates and the wider market experience and understand an organisation as a place to work.
Talent & Co. helps companies strengthen that experience and communicate it credibly, from candidate touchpoints and careers content to employee feedback, Glassdoor presence and employer-brand positioning.
What we can support:
What this is not
Employer branding should not be reduced to attractive posts, office photos or benefits lists. The external promise needs to reflect the employee and candidate experience people actually encounter.
Where the two do not match, candidates notice it during the process and employees notice it in their first months. That gap costs more than it saves.
A recruiter’s and People practitioner’s view
Work is led directly by Peggy Theodorou, Founder & Principal Consultant, who has spent 30+ years in business, including 20+ years across People, HR, recruitment and leadership roles.
Having run hiring processes and sat on the People side of the same organisations, Peggy looks at employer branding from both ends: what candidates experience in a live process, and what employees experience once they join.
That means the work starts with the actual touchpoints — job adverts, response times, interviews, feedback, onboarding — before anything is written or published externally.